1. They’re all Christian Nationalists
2. They’re all fanatical loyalists of Donald Trump as members of the Iowa Faith Leader Coalition
3. They’re all dupes in multilevel marketing scams

It seems more than a coincidence that these three things come together.

Christian Nationalism and Trump fandom keep people enthralled through the sunken cost fallacy, which leads people to double down once they’ve committed to something, even when it becomes apparent that there’s a scam involved.

That’s how MLM schemes keep people hooked too.

Find out more about the convergence of multilevel marketing scams, Donald Trump, and Christian Nationalism through the latest episode of the podcast Donald Trump’s Army of God (also available on Apple Podcasts).